Everything about Britvic totally explained
Britvic plc is a
British producer of
soft drinks. They are the number two soft drinks producer (by volume and retail sales value) in the UK.
Founded as the British Vitamin Products Company in the mid nineteenth century in
Chelmsford, Essex, the company changed its name to Britvic in
1971 after its successful brand, which was launched in
1949. It has undertaken a series of mergers and owns the UK and Ireland franchises of
Pepsi and
7 Up, as well as the
J2O,
Robinsons (including the popular children's drinks
Fruit Shoot and
Fruit Spring),
Tango,
R. White's Lemonade,
Pennine Spring and, of course, Britvic brands.
Previously part of
InterContinental Hotels Group, the company sold its interest in the business during December
2005 when the company underwent an initial public offering (IPO).
Although most of its operations are concentrated in the United Kingdom and Republic of Ireland, its international arm is expanding and it now exports to over 50 countries.
Ireland
Britvic has bought the soft drinks and distribution businesses of Ireland's
Cantrell & Cochrane (C&C) for £169.5m.
C&C owned a number of leading brands in the Republic of Ireland and Northern Ireland, including
Club, Ballygowan water, Britvic, Cidona,
MiWadi, and Energise Sport as well as the rights to
Pepsi and
7 Up brands in the territory through its bottling agreements with PepsiCo.
The transaction represents an important step in the strategic development of Britvic, consolidating complementary businesses in the territory and adding to Britvic's position in Great Britain.
Britvic hopes the deal will help it fend off a mooted £1bn takeover bid from private-equity house
Permira, which has been circling the company for several months.
Further Information
Get more info on 'Britvic'.
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